Target Audience

WHO IS OUR TARGET AUDIENCE?

The piece of music that we are going to be using is an acoustic track called 'Over Night.' Because of this, we have looked into various other artists with a similar genre such as Ed Sheeran (this in detail can be seen on my Research) ..I have found that his main audience is quite young, between the ages of 15-25, with him being 20 years old, this is around a similar age. Because of this we imagine our audience would be of a similar age, and so we have placed our target audience in the 16-19 or 20-26 category. We have decided that our audience will be hedonists or aspirer's, as they are quite young and so are care-free and up for a good time, and so we assume they will enjoy listening to chart music, and the mainstream top 40; however as the track we are using is quite unique, we also think it may attract individualists and non-conformists because acoustic music wasn't typically in the public eye as much as other genres of music; although this is changing in today's society, and so that is why we felt that our target audience could come from a variety of different groups of people. We have decided that our audience will be both female and male, however due to the fact the artist is a young, good-looking male, we are assuming the main audience will be from young females. They will be decision pending or career committed in the life staging groupings, and so again this may be quite varied. We are aiming mainly at middle class people, at B, C1 or C2 on the Jignar scale, however this doesn't cancel out upper or lower class people, as the acoustic, soft music will be attractive for most audiences, including the mainstream audience. As seen in the mood board, our audience are likely to be quite laid back, they are likely to like a drink in their local pub, they will enjoy quiet, relaxing nights in however they will also like a night out every know and again. They may use quite nice make-up and concentrate on looking quite nice from day to day. They will be quite friendly and may spend quite a lot of time with their friend, playing pool or in a sports group like Netball, or in any social situations.